The Brazilian graffiti artist @mao.arte created the graffiti inspired artwork on our white Ego Boost Tee exclusively for our limited edition collection Media Dementia.

The objective of this graffiti is to highlight provocatively and funnily how most people feel the uncontrollable need to boost their self-esteem through others’ approval on social media.

Today we live in a society where social media, among other things, are utilized by people to delude themselves to be conducting a v.i.p. lifestyle.

Most times, we are in front of extremely insecure people seeking to increase their self-esteem by showing fake physical features, situations, feelings, and social statuses.

Usually, the goal is to obtain others' attention, approval, and to provoke envy or admiration.

We believe that, in most cases, this behavior aims to compensate for a sad and pathetic everyday reality.